COVID-19期间恐慌性购买的决定因素:原因和后果

IF 3.4 Q2 MANAGEMENT
Md. Rostam Ali, Abdul Gaffar Khan, M. Islam, U. Akram
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引用次数: 4

摘要

目的尽管新冠肺炎大流行期间有大量关于恐慌性购买的文献,但恐慌性购买产生的几种原因和后果却被极大地忽视了。本研究的目的是强调消费者在新冠肺炎大流行期间的行为,并说明消费者恐慌性购买的综合理论模型,以实证研究其在发展中国家的原因和后果,揭示这一差距。设计/方法/方法作者从孟加拉国所有社会经济阶层的419户家庭中收集了数据。一个层次回归模型对数据进行了分析。研究发现,谣言、政府策略、恐惧焦虑和健康安全等内外部因素显著影响消费者的恐慌性购买行为。这一发现支持了一些关于人类行为的理论。本研究还发现,恐慌性购买会产生内部和外部后果,如价格上涨、产品供应短缺、消费者不满和产品效用(效益)增加,但不会影响消费者的预算。这一发现既支持也反驳了一些关于人类和消费者行为的既定理论。独创性/价值这项研究证明,恐慌性购买对消费者没有帮助,他们是这种情况的最终受害者。这项研究的结果将有助于政府、媒体、供应商和消费者在疫情危机期间进行适当的互动,以维持恐慌性购买。通过引入一些新的变量来全面解释恐慌性购买的原因和后果是本研究的一大优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determinants of panic buying during COVID-19: causes and consequences
Purpose Despite the abundant literature on panic buying during COVID-19 pandemic, the several causes and consequences of panic buying have been enormously ignored. The purpose of this study is to emphasize the consumer’s behavior during the COVID-19 pandemic and illustrate the comprehensive theoretical model of consumers’ panic buying to investigate its causes and consequences in a developing country empirically to uncover this gap. Design/methodology/approach The authors collected data from 419 households of all socioeconomic classes of Bangladesh. A hierarchical regression model analyzed the data. Findings This study finds that internal and external factors such as rumors, government strategies, fear and anxiety and health security significantly affect consumers’ panic buying behaviors. This finding supports some theories of human behavior. This study also finds that panic buying has internal and external consequences such as price hike, shortage of supply of products, dissatisfaction of consumers and increase in utility (benefit) of the products but not on consumer’s budget. This finding supports as well as contradicts some established theories of human and consumer behavior. Originality/value This study proves that panic buying cannot help the consumers and they are the ultimate sufferers of this. The findings of this study will help the government, media, suppliers and consumers to interact properly to maintain panic buying during a pandemic crisis. Giving a holistic explanation of the causes and consequences of panic buying by introducing some novel variables is a momentous strength of this study.
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来源期刊
CiteScore
6.00
自引率
7.70%
发文量
21
期刊介绍: The International Journal of Quality and Service Sciences seeks to explore various aspects of quality and services as closely interrelated phenomena in the context of ongoing transformation processes of organizations and societies. Thus the journals'' scope is not limited to micro perspectives of organizational and management related issues. It seeks further to explore patterns, behaviors, processes, mechanisms, principles and consequences related to quality and services in a broad range of organizational and social/global processes. These processes embrace cultural, economic, social, environmental and even global dimensions in order to better understand the past, to better diagnose the current situations and hence to design better the future. The journal seeks to embrace a holistic view of quality and service sector management and explicitly promotes the emerging field of ‘quality and service sciences’.The journal is an open forum and one of the main channels for communication of multi- and inter- disciplinary research and practices.
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