Cross-regional cold chain fresh product logistics network based on GO-FLOW analysis

Fresh products have a large loss in the process of cross-regional logistics. In this study, the cross-regional fresh cold chain logistics network was analyzed using GO-FLOW analysis method. First, the basic principle of GO-FLOW analysis method was introduced. Then, taking the cold chain logistics network of mangosteen as an example, the GO-FLOW diagram was established, the signal strength was calculated, and the logistics network was improved according to the analysis results. The results showed that the reliability of the logistics network was 0.842, among which the reliability loss in precooling, long-distance transportation and sales was the largest. After improving the logistics network according to the three links, the reliability of the logistics network rose to 0.958, increased by 5.53%, among which the long-distance transportation link increased by 9.03%. The analysis results verifies the feasibility of GO-FLOW analysis method in logistics network analysis and make some contributions to improve the efficiency of physical network and ensure food safety.