Physician-to-patient Direct Primary Care: Entrepreneurial Country Doctors Offer a NewMedical Business Model

Starting in 1942, the United States federal government introduced five major healthcare policies with the intention of reducing the cost of healthcare while insuring millions of people without health insurance. These actions have steered the country towards a monopolistically competitive posture in the medical industry, and compelled consumers to purchase services from few companies at progressively higher prices. The laws of supply and demand cannot be changed, altered, or forced into contortions outside of their nature. Rather than work against market forces, the answer to monopolistic competition is to decentralize the market. Increasing competition for the consumer-patient using common sense, transparent pricing and visible menu lists in physicians' offices will lead to lower market prices for goods and services.