THE IMPACT OF LOGISTICS CAPACITIES ON THE LOGISTICS PERFORMANCE OF LSPS: RESULTS OF AN EMPIRICAL STUDY

This paper has a dual objective, to specify the logistical capacities of Moroccan Logistics Service Providers (LSPs) and to understand the process by which these capacities contribute to the logistical performance of LSPs. Methodologically, we used the qualitative approach based on a sample of sixteen LSP. The results of this research show that the main logistical capacities of Moroccan LSPs are flexibility and innovation, which respectively abound in reactivity/proactivity and technological innovation / administrative innovation. Similarly, "customer response" appears to be a purpose that overlaps with logistics performance. Thus, this variable mediates between flexibility and logistics performance. This study also tries to analyse the emergence of new moderating variables, particularly "logistics skills," which strengthen the relationship between innovation and customer response, and "communication with employees" as a support for maintaining performance logistics.