{"title":"Ueber将您的品牌提升到一个新的水平","authors":"Pablo D. Lopez Zadicoff, J. Kuehlwein","doi":"10.1080/20511817.2022.2095480","DOIUrl":null,"url":null,"abstract":"In this conversation with J.P. Kuehlwein, we discuss the ethos of the Ueber-Brands TM , and we preview the 6-step method the author develops in his new book Brand Elevation to take any brand to this mythological plane . Ueber-Brands TM the term coined","PeriodicalId":55901,"journal":{"name":"Luxury-History Culture Consumption","volume":"9 1","pages":"81 - 90"},"PeriodicalIF":0.4000,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Ueber to take your Brand to the next level\",\"authors\":\"Pablo D. Lopez Zadicoff, J. Kuehlwein\",\"doi\":\"10.1080/20511817.2022.2095480\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this conversation with J.P. Kuehlwein, we discuss the ethos of the Ueber-Brands TM , and we preview the 6-step method the author develops in his new book Brand Elevation to take any brand to this mythological plane . Ueber-Brands TM the term coined\",\"PeriodicalId\":55901,\"journal\":{\"name\":\"Luxury-History Culture Consumption\",\"volume\":\"9 1\",\"pages\":\"81 - 90\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2022-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Luxury-History Culture Consumption\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/20511817.2022.2095480\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Luxury-History Culture Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20511817.2022.2095480","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
In this conversation with J.P. Kuehlwein, we discuss the ethos of the Ueber-Brands TM , and we preview the 6-step method the author develops in his new book Brand Elevation to take any brand to this mythological plane . Ueber-Brands TM the term coined