顾客对综合绿色酒店选择属性的看法及重要性-绩效分析

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-07-24 DOI:10.1080/10548408.2022.2162657

Lanji Quan, J. Kim, Heesup Han

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引用次数: 12

摘要

摘要本研究的目的是通过定性和定量的方法来探索绿色酒店选择的属性，从而分析消费者的行为。还研究了绿色酒店选择属性对情绪幸福感的影响以及情绪幸福感对重新访问绿色酒店意愿的影响。为了具体了解绿色酒店属性的绩效和客户评价，进行了重要性绩效分析（IPA），并根据性别和教育背景对其进行了评估。最后，我们讨论了值得考虑的理论含义和管理含义。

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Customer views on comprehensive green hotel selection attributes and analysis of importance-performance

ABSTRACT The aim of this study is to analyze the behavior of consumers by exploring the attributes of green hotel selection through a qualitative and quantitative method. The effect of green hotel selection attributes on emotional well-being and the effect of emotional well-being on willingness to revisit green hotels were also investigated. To specifically discover the performance and customer evaluation of green hotel attributes, importance-performance analysis (IPA) was performed, which also assessed them by gender and educational background. Finally, we discussed the theoretical implications and managerial implications that are worthy of consideration.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.