The Image of Power Based on the Materials of the Crimean Associative Dictionary

The study is devoted to the analysis of ideas about power in the language consciousness of three generations of representatives of the Russian culture (1994-2021). In course of the analysis, data from associative dictionaries and databases (RAS, EVRAS, SIBAS, Crimean Associative Dictionary), and sociological research materials are used. The theoretical basis of the study is the theory of language consciousness developed at the Moscow Psycholinguistic School. Culture is considered as a system of adaptive models, i.e. as the structure that brings together the society. The concept of POWER is one of the main dimensions of the social stratification of society. Even though the interest in the studying of this phenomenon in society, including in language, has increased significantly in recent years, most studies of this concept were carried out using traditional lexicographic sources and literary texts. In general, the degree of study of the concept (or in our terminology, the image of consciousness) POWER in the framework of the semanticcognitive approach seems to be insufficient. The approach from the standpoint of the Moscow Psycholinguistic School makes it possible to obtain data on the real content and structure of the language consciousness of a native speaker of the Russian language / culture, not only in its synchronous state, but also in temporal dynamics. The paper examines the structure of the core of language consciousness and the content of semantic gestalts of the images of consciousness of several generations of Russians. The analysis shows that the destruction of the archetypes of Russian culture, the growth of individualism is directly reflected in the structure of the core of language consciousness and its content.