突出的健康目标，突出的恢复？健康旅游的变革模式

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-11-22 DOI:10.1080/10548408.2023.2184443

Guoquan Wang, Lianping Ren, H. Qiu, Yanbo Yao

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引用次数: 3

摘要

摘要尽管追求健康和恢复已经成为当代游客的一个显著动机，但寻求健康的游客如何在健康旅游目的地实现恢复的变革过程仍不清楚。本研究以目标系统理论和认知评价理论为基础，考察了健康旅游者的康复获取过程。通过对中国都江堰市390份现场调查问卷的分析，结果表明，健康目标显著性显著预测了旅游目的地恢复素质和游客参与度。此外，感知目的地恢复素质对游客参与度产生了积极影响，这两种结构共同对恢复感知产生了积极的影响。此外，对资源独特性的感知进一步增强了这种影响。

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Salient health goal, salient restoration? A transformative model of wellness tourism

ABSTRACT Although pursuing health and restoration has become a salient motivation for contemporary tourists, the transformative process of how health-seeking tourists achieve restoration in wellness tourism destinations remains unclear. Grounded in goal systems theory and cognitive appraisal theory, this study investigated wellness tourists’ recovery-acquisition process. Through analyses of 390 on-site survey questionnaires collected in Dujiangyan, China, the result revealed health goal salience significantly predicted perceived destination restorative qualities and tourist engagement. Besides, perceived destination restorative qualities positively influenced tourist engagement, and together, these two constructs exerted a positive impact on recovery perceptions. Additionally, resource uniqueness perception further enhanced such impact.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.