Cultural Capital in China? Television Tastes and Cultural and Cosmopolitan Distinctions Among Beijing Youth

How does television taste function as cultural capital in contemporary China? This study shows how Chinese youth engage with global television fiction to mark their positions in China’s changing social and cultural hierarchies. Using multiple correspondence analysis (N = 422) and interviews (N = 48) with college students in Beijing, we identify three taste dimensions: (1) disengaged versus discerning viewers; (2) TV lovers versus TV dislikers; and (3) ‘Western’ versus ‘Eastern’ TV taste. Dimensions 1 and 3 are cultural capital dimensions; they differ in criteria and type of cultural knowledge used to make distinctions and in connection with economic capital. Highlighting cosmopolitan capital as a distinct form of cultural capital, we analyse shifting global systems of cultural distinction, from a Chinese vantage point. Our analysis expands theories of culture and inequality by showing that (and how) tastes reflect and reinforce social stratification in the previously unexplored Chinese context, but with distinctive Chinese characteristics.