移动应用程序的功能对应用程序的参与和继续在旅游中使用的意图有影响

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-04-03 DOI:10.1080/10941665.2023.2230328

Şensev Payan İlkan, Ali Öztüren, Turgay Avcı, Foad Irani

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引用次数: 1

摘要

摘要本研究旨在检测移动应用程序参与度的影响因素以及继续使用的意图。本研究使用创新扩散理论（DOI）和使用与满足理论（UGT）对概念模型进行了研究。向欧洲消费者发放了一份在线调查问卷。结果表明，DOI元素和UGT元素的游戏性显著影响用户满意度和感知价值。此外，用户满意度对mApp的参与度和继续使用的意愿产生了积极影响。探索消费者的mApp认知对旅游组织和mApp开发商寻求更好地理解各自客户群体的需求具有实际意义。

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Mobile application features effects on the application's engagement and intention for continuing use in tourism

ABSTRACT The study intends to detect the impacting factors of mApp (mobile application) engagement and the intention for continuing use. The study investigates the conceptual model using the Diffusion of Innovation Theory (DOI) and Uses and Gratifications Theory (UGT). An online survey questionnaire was administered to European consumers. Outcomes show that DOI elements and UGT element playfulness significantly affect user satisfaction and perceived value. Furthermore, user satisfaction positively impacts mApp engagement and intention to continue using it. Exploring consumers’ mApp perceptions can have practical implications for tourism organizations and mApp developers seeking better comprehension of respective customer groups’ needs.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.