IB教学中的视频案例研究：学术界和学生认知和期望的实证比较

IF 0.7 Q3 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in International Business Pub Date : 2019-04-03 DOI:10.1080/08975930.2019.1663777

F. De Beule, A. Jaklič, Aleksandra Kania, Katarzyna Mroczek-Dąbrowska, N. Vardar, Hinrich Voss

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引用次数: 5

摘要

电影材料的使用在管理教育中有着悠久的传统，对专门的视频案例研究的需求可以追溯到30多年前。在这样的背景下，以及伴随着数字技术成长起来的新一代学生，我们评估了目前在国际商务(IB)教学中独立视频案例研究的使用情况。利用来自IB学者和学生的调查数据，我们研究了视频案例研究的有用性，视频案例研究的主要障碍和(未)开发的潜力。虽然我们发现到目前为止，视频案例研究在IB教学中的使用相对较少，但我们也发现教师和学生对扩大视频案例研究的使用有浓厚的兴趣。特别是，学生似乎更喜欢和需要真实的、由管理者领导的、解决问题的视频案例。

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Video Case Studies in IB Teaching: An Empirical Comparison of Academic and Student Perceptions and Expectations

ABSTRACT The use of film material has a long tradition in management education and calls for dedicated video case studies date back more than 30 years. Against this backdrop and an incoming student generation that has grown up with digital technology, we assess the current use of stand-alone video case studies in international business (IB) teaching. Using survey data from IB scholars and students, we examine the usefulness of video case studies, the main barriers for and the (un)exploited potential of video case studies. While we find relatively modest use of video case studies in IB teaching to date, we also find strong interest by lecturers and students to expand their use. In particular, there seems to be a student preference and need for real-life, manager-led, and problem-solving video cases.

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来源期刊

Journal of Teaching in International Business EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

2.20

自引率

53.30%

发文量

期刊介绍： The Journal of Teaching in International Business instructs international business educators, curriculum developers, and institutions of higher education worldwide on methods and techniques for better teaching to ensure optimum, cost-effective learning on the part of students of international business. It is generally assumed that the teaching of international business is universal, but that the application of teaching methods, processes, and techniques in varying socioeconomic and cultural environments is unique. The journal offers insights and perspectives to international business educators and practitioners to share concerns, problems, opportunities, and solutions to the teaching and learning of international business subjects.