Communicating about linguistics using lingcomm-driven evidence: Lingthusiasm podcast as a case study

Communicating linguistics to broader audiences (lingcomm) can be achieved most effectively by drawing on insights from across the fields of linguistics, science communication (scicomm), pedagogy and psychology. In this article we provide an overview of work that examines lingcomm as a specific practice. We also give an overview of the Lingthusiasm podcast, and discuss four major ways that we incorporate effective communications methodologies from a range of literature in the production of episodes. First, we discuss how we frame topics and take a particular stance towards linguistic attitudes, second, we discuss how we introduce linguistic terminology and manage audience cognitive load, third, we discuss the role of metaphor in effective communication of abstract concepts, and fourth, we discuss the affective tools of humour and awe in connecting audiences with linguistic concepts. We also discuss a 2022 survey of Lingthusiasm listeners, which highlights how the audience responds to our design choices. In providing this summary, we also advocate for lingcomm as a theoretically-driven area of linguistic expertise, and a particularly effective forum for the application of linguistics.