手机银行服务中促进信任信息的前因与调节因素:一个精细化似然模型的视角

IF 3 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information Systems Management Pub Date : 2022-06-22 DOI:10.1080/10580530.2022.2086327

K. Jammoul, Habin Lee, Jisun Kim, Moon-Sun Yoon, U. Sivarajah

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引用次数: 0

摘要

摘要本文应用说服理论，使用精化似然模型来解释接收者如何解释来自手机银行服务的通信消息，以增加他们对手机银行的信任。我们解释了用户的安全和隐私问题如何调节论点质量和信任之间的中心路线说服关系。采用问卷调查对研究模型进行了检验。研究结果表明，中心和外围路线说服线索增强了用户对手机银行服务的信任。具有强烈隐私和安全问题的用户更有可能依赖消息的论据质量。文中讨论了其理论意义和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective

ABSTRACT This paper applies a theory of persuasion using the elaboration likelihood model to explain how communication messages from mobile banking services are interpreted by receivers to increase their trust in mobile banking. We explain how users’ security and privacy concerns moderate the central route persuasion relationship between argument quality and trust. A questionnaire survey is employed to test a research model. The findings indicate that central and peripheral route persuasion cues enforce users’ trust in mobile banking services. Users with strong privacy and security concerns are more likely to rely on the quality of arguments of the messages. Theoretical and practical implications are discussed in the paper.

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来源期刊

Information Systems Management 工程技术-计算机：信息系统

CiteScore

14.60

自引率

1.60%

发文量

审稿时长

>12 weeks

期刊介绍： Information Systems Management (ISM) is the on-going exchange of academic research, best practices, and insights based on managerial experience. The journal’s goal is to advance the practice of information systems management through this exchange. To meet this goal, ISM features themed papers examining a particular topic. In addition to themed papers, the journal regularly publishes on the following topics in IS management. Achieving Strategic IT Alignment and Capabilities IT Governance CIO and IT Leadership Roles IT Sourcing Planning and Managing an Enterprise Infrastructure IT Security Selecting and Delivering Application Solutions Portfolio Management Managing Complex IT Projects E-Business Technologies Supporting Knowledge Work The target readership includes both academics and practitioners. Hence, submissions integrating research and practice, and providing implications for both, are encouraged.