基于转移份额分析的旅游竞争力——以斯里兰卡为例

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
I. Fernando
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引用次数: 17

摘要

酒店业和旅游业是增长最快的行业之一,也是世界上相当多经济体间接直接就业的外汇来源。该部门的性质为区域发展提供了一条途径,通过创业、创造风险、为废弃资源增值,以及以新的主题再生废弃自然资源,作为一种新颖的方法。目前,旅游业作为目的地的比较优势正在发生范式转变,其重要性正不如竞争优势。传统目的地正在减少,同时创造了更注重放松的新目的地,同时为居民带来了丰富的经济生活。本文通过提出两个命题,采用转移份额分析法,对斯里兰卡目前的旅游竞争地位进行了批判性分析。竞争旅游目的地的区域旅游入境人数已被用于进行转移份额分析。调查结果显示:(a)斯里兰卡作为一个旅游目的地,正在获得六个市场中四个旅游地区的竞争优势。作为向具有竞争优势的地区提供市场专业化建议而提出的竞争战略;(a) 通过瞄准具有竞争优势的市场来实现市场专业化,(b)针对具有竞争劣势的市场的新营销计划,以及(c)亚洲旅游目的地之间的合作计划。这一结果将有利于亚洲地区旅游业的决策者,他们相信竞争战略的发展和应用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism Competitiveness by Shift-Share Analysis to way-forward Destination Management: A case study for Sri Lanka
Hospitality and Tourism are among the fastest-growing sectors and the source of foreign exchange with indirect-direct employments for quite an appreciable number of economies worldwide. The nature of the sector provides an avenue towards regional development through entrepreneurship venture creations, value addition to the abandoned resources, and regeneration of abandon natural resources with new themes as a novel approach. Tourism currently in a paradigm shift as a comparative advantage of destination is becoming less important than a competitive advantage. The traditional destinations are diminishing while creating novel destinations more relaxation-oriented while leading to residents' economically enriched livelihood. The paper critically analyzes the current tourism competitive position of Sri Lanka with a panel of five rival destinations by adopting shift-share analysis by developing two propositions. Regional Tourism arrivals in rival tourism destinations have been used to perform Shift-share analysis. Findings revealed (a) Sri Lanka as a destination is gaining the competitive advantage of four tourism regions out of six markets. The competitive strategies proposed as recommendations to gain market specialization to the regions with a competitive advantage; (a) market specialization by targeting the markets with a competitive advantage, (b) new marketing programs for markets with competitive disadvantage, and (c) collaborative programs among Asian tourism destinations. The results would be beneficial to Asian region tourism decision-makers trusted with the growth and application of competitive strategies.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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