品牌可持续性和品牌发展:印度中小微企业的关键问题

Q3 Economics, Econometrics and Finance

International Journal of Entrepreneurship and Innovation Management Pub Date : 2018-05-22 DOI:10.1504/IJEIM.2018.10012596

Isita Lahiri, Monojit Banerjee

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引用次数: 3

摘要

在动荡的印度经济自由化后，微型、小型和中型企业(MSME)部门对包容性增长至关重要。中小微企业对国内生产总值(GDP)的贡献率达37.54%，占全国制造业总产值的45%，占全国出口总额的40%，是我国经济社会发展的重要动力，已成为我国经济的中坚力量。尽管如此，这个行业还是很脆弱。品牌是中小微企业可持续发展的重要工具。本文试图研究中小微企业品牌化的两个维度，即品牌可持续性和品牌发展性;并确定与之相关的参数。与印度背景下的MSME部门的品牌可持续性和品牌发展相关的新因素对于为印度裔MSME部门公司寻求可持续性提供新的方向至关重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Brand sustainability and brand development: critical issues for micro, small and medium enterprises in India

In the turbulent Indian economy post liberalisation, the micro, small and medium enterprise (MSME) sector is critical for inclusive growth. Having emphatically established itself as the backbone of our economy, by contributing 37.54% of our GDP and being a key driver of social and economic development, MSME sector is responsible for 45% of the total manufacturing output and 40% of the total exports of the country. In spite of these, this sector is vulnerable. Branding is an important instrument for sustainability of the MSME sector firms. The paper is an attempt to study two broad dimensions of MSME branding, namely, brand sustainability and brand development; and identify the parameters associated with it. The emerged factors relating to brand sustainability and brand development of the MSME sector in Indian context are fundamental to provide a new direction to the MSME sector firms of Indian origin on their quest for sustainability.

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来源期刊

International Journal of Entrepreneurship and Innovation Management Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： IJEIM provides a refereed and authoritative source of information and international forum in the field of entrepreneurship and innovation management and related topics. It offers an interface between entrepreneurship and innovation, as well as business corporate strategy and government economic policy. The journal is supported by the International Society for Professional Innovation Management (ISPIM). Topics covered include Corporate innovation restructuring Managing/leading fast-paced high-tech start-ups Intrapreneurship/corporate venturing International aspects of entrepreneurship Entrepreneurship in economic development New business incubators, networks, technology parks, etc Government policies Venture capital, government funds/grants Technological/organisational innovation Strategic cooperation among SMEs Case studies, lessons learnt Strategy development/implementation where high-tech/market risk Innovation, technopreneurship, licensing/franchising Marketing of innovations/by entrepreneurs Cross-cultural management.