Framing and Agenda Setting of the Day of Republika Srpska and its 2016 Referendum

Abstract The purpose of this article is to explore broadsheet newspaper framing and agenda-setting of two events using the five-frame model developed by Semetko and Valkenburg (2000). This article provides insight into how the leading broadsheet newspaper within BiH’s Republika Srpska frames relationships between the three main ethnic groups and is the first such study to occur in BiH. By identifying and exploring the most common frames in Glas Srpske during the five-year period (from 31 December 2015 to 30 December 2020), the research is meant to answer the following research questions: How does Glas Srpske frame the conversation about it and portray the Day of Republika Srpska (RS) and Referendum of the RS Day? The results, which find Attribution of Responsibility and Conflict frames to be the more prevalent in Glas Srpske, illustrate contentious politics that reinforce differences between ethnic groups in BiH. These events and the controversial narrative surrounding them are relevant more than ever in the light of the recent non-paper ‘Western Balkans – A Way Forward’.