约旦银行电子银行服务与客户满意度

IF 2.9 Q2 MANAGEMENT
Asem Tahtamouni
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引用次数: 1

摘要

目的本研究旨在讨论未来电子服务质量维度的要点,以适应未来的交易,以及如何从中受益。设计/方法/方法本研究依赖于发展和应对它们,使银行和客户从传统的交易方式转向电子方式,这已经成为理解客户对电子银行使用描述分析方法的差距的原因。问卷被用作收集有关研究变量的数据和信息的来源。分发给三家约旦银行,参加人数为170人。本研究使用两个主要来源收集数据和信息:与理论方面相关的次要来源和与研究主题的分析方面相关的初步来源。研究结果显示,本研究的电子银行质量维度(易用性、时间、保密性和安全性)的影响很大,这需要银行保持其高水平并不时进行监测。本研究的价值来自以下几点:电子银行服务质量与客户满意度的关系;本研究是约旦为数不多的实地尝试之一,旨在评估电子银行服务质量对银行客户满意度的影响;本研究为约旦银行电子银行服务质量对客户满意度的影响提供了新的科学结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
E-banking services and the satisfaction of customers in the Jordanian banks
Purpose This study aims to discuss the main points in the dimensions of the quality of the electronic services to be considered in the future to adapt to future transactions and how to benefit from them. Design/methodology/approach This study relies on the developments and to cope with them so that the banks and customers shift from dealing in the traditional way to the electronic method, which has become a cause of the gap in understanding customers for electronic banking use of the descriptive-analytical approach. A questionnaire was used as a source for collecting data and information about the study variables. It was distributed to three Jordanian banks, and the number of participants was 170. This study uses two primary sources for collecting data and information: secondary sources that relate to the theoretical aspect and preliminary sources related to the analytical aspect of the study subject. Findings The results showed that the impact of e-banking quality dimensions of the study (ease of use, time, confidentiality and security) was high, which required the bank to maintain its high levels and monitor them from time to time. Originality/value The value of this study comes from the following points: the relationship between the quality of electronic banking services and customer satisfaction; this study is one of the few field attempts in Jordan to assess the impact of the quality of electronic banking services on the satisfaction of customers in banks; this study provides new scientific results on the impact of the quality of electronic banking services on the satisfaction of customers in the Jordanian banks.
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来源期刊
CiteScore
5.90
自引率
8.70%
发文量
57
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