六个引人注目的故事情节来推销你的创新

Q4 Business, Management and Accounting

London Business School Review Pub Date : 2018-12-03 DOI:10.1111/2057-1615.12260

JULIAN BIRKINSHAW

引用次数: 0

摘要

朱利安·伯金肖说，你讲述的关于你的创新的故事可以产生好奇心、同理心和支持——但前提是你讲对了

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Six compelling storylines to sell your innovation

The stories you tell about your innovation can generate curiosity, empathy and support – but only if you get them right, says Julian Birkinshaw

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London Business School Review Business, Management and Accounting-Business and International Management

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期刊介绍： Welcome to London Business School Review (LBSR), London Business School’s flagship thought leadership publication, bringing you fresh ideas and opinion from the School’s experts. Subscribe to LBSR and you’ll receive the printed publication delivered to your home or office three times a year.