旅游产品质量的新测度

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Services Pub Date : 2018-12-10 DOI:10.29036/JOTS.V9I17.54

Maria do Rosário Mira, A. Moura, Lisete S. Mónico

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引用次数: 11

摘要

旅游产品的竞争力取决于创新和质量水平，以及其反映目的地身份的能力。出于这些原因，在欧盟委员会和联合国世界旅游组织建议的启发下，我们制定了一个适合葡萄牙现实的旅游质量量表，该量表由5个分量表支持。本文侧重于旅游产品分量表的验证，该分量表在当地公共利益相关者，特别是葡萄牙市政当局中进行了测试。进行了探索性和验证性因素分析，有三个因素支持旅游产品的质量测量：（1）服务；（2）资源和景点；以及（3）可达性和基础设施。研究结果表明，这些结论具有理论和实践意义，为未来的研究提供了有益的见解。

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A New Measure of the Quality of Tourism Product

Tourism product competitiveness depends on innovation and quality levels and on its capacity to reflect the destinations’ identity. For these reasons and inspired by the EC and UNWTO recommendations we developed a tourism quality scale, adapted to the Portuguese reality, which is supported by 5 subscales. This paper focuses on the validation of the tourism product subscale, which was tested among local public stakeholders, specifically Portuguese municipalities. Exploratory and confirmatory factor analyses were performed and three factors supported quality measurement regarding the tourism product: (1) services; (2) resources and attractions; and (3) accessibilities and infrastructures. Results demonstrate there are theoretical and practical implications and the conclusions provide useful insights for future research.

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来源期刊

Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.80

自引率

16.70%

发文量

期刊介绍： Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.