Enhancing the Competitiveness of Tea Export of Vietnam Versus Other ASEAN Countries in the International Market

Tea is one of the leading agricultural export commodities of Vietnam. In this study, the tea market position of Vietnam and its competitiveness with other ASEAN countries from 2006 to 2020 was analyzed. The data was collected from several sources, such as national and international organizations. The study used Export Similarity Index (ESI) and Revealed the Comparative Advantage index (RCA) to analyze the comparativeness of tea export of Vietnam with other ASEAN countries. The results showed that Vietnam had more potential and advantage in tea production and export than other countries in ASEAN, reflected in the ESI and RCA indexes. However, Vietnam’s tea sector had not yet taken full advantage of the country’s potential. Based on the findings, some suggestions regarding policy implementation, management of government and enterprises, production and market development for the tea sector were given. With those suggestions, it was expected that Vietnam’s tea sector will achieve sustainable growth and gradually enhance its position in the international market in the future.