Entrepreneurial Orientation, Organizational Learning, and Performance in Hospitality and Tourism Start-ups: The ESCAPE Perspective

ABSTRACT Using an expanded view of the E-S-P (Environment-Strategy-Performance) perspective, this study was based on the ESCAPE model to investigate the relationship between entrepreneurial orientation and performance under environmental uncertainty in Taiwan’s hospitality and tourism start-ups. The findings from 543 entrepreneurs demonstrate that organizational learning mediated between entrepreneurial orientation and that organization performance is also mediated between entrepreneurial orientation and competitive advantage. Moreover, the findings show that environmental uncertainty strengthens the mediation effect on performance and competitive advantage.