Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, D. Hu
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Entrepreneurial Orientation, Organizational Learning, and Performance in Hospitality and Tourism Start-ups: The ESCAPE Perspective
ABSTRACT Using an expanded view of the E-S-P (Environment-Strategy-Performance) perspective, this study was based on the ESCAPE model to investigate the relationship between entrepreneurial orientation and performance under environmental uncertainty in Taiwan’s hospitality and tourism start-ups. The findings from 543 entrepreneurs demonstrate that organizational learning mediated between entrepreneurial orientation and that organization performance is also mediated between entrepreneurial orientation and competitive advantage. Moreover, the findings show that environmental uncertainty strengthens the mediation effect on performance and competitive advantage.
期刊介绍:
The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.