韩国电信市场与物联网智能家居的实证研究:捆绑策略对消费者反应的影响

Q3 Economics, Econometrics and Finance

Journal of Distribution Science Pub Date : 2020-05-01 DOI:10.15722/JDS.18.5.202005.15

Hoik Kim, Han-Min Kim, Minhwan Lee

引用次数: 0

摘要

目的:本研究关注互联网平台是智能家居等物联网产品不可或缺的事实，并研究消费者购买…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An Empirical Study of the Korean Telecommunication Market and IoT Smart Home: Effects of Bundling Strategy on Consumers’ Responses

Purpose: This research focused on the fact that the Internet platform is integral to IoT products such as Smart home and studied consumer buying...

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来源期刊

Journal of Distribution Science Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

16 weeks

期刊介绍： JDS publishes original research analysis and inquiry into issues in distribution. JDS is an international peer-reviewed journal, which is devoted to contemporary issues of distribution, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandizing and supply, marketing and consumer behavior, manufacturing, and wholesale and retail in the world. JDS publishes monthly in both English and Korean. The aim of JDS is to bring together the latest theoretical and empirical distribution research in the world, and the journal welcomes scholarly/research articles from researchers, practitioners, and scholars throughout the world