品牌自豪消费者的社会人口学与忠诚度评估:一项细分研究

IF 1.8 Q3 BUSINESS
Subarna Nandy, Neena Sondhi, Himanshu Joshi
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Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study
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来源期刊
CiteScore
7.60
自引率
6.10%
发文量
29
期刊介绍: The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.
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