感知价值、风险、态度和环境意识对购买意愿的影响

IF 1.1 Q4 BUSINESS

International Journal of Business Environment Pub Date : 2020-02-26 DOI:10.1504/ijbe.2020.105466

Josefer de Lima Souza, V. Tondolo, Aléssio Bessa Sarquis, A. Longaray, Rosana da Rosa Portella Tondolo, Larissa Martinatto da Costa

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引用次数: 7

摘要

本研究分析了感知价值、风险、态度和环境意识对大学生再制造电脑购买意愿的影响。这是一项横断面定量研究。采用问卷调查法收集数据;来自不同高等院校的241名学生参与。使用的主要分析技术是Pearson相关分析和多元回归模型。结果显示，建构的购买意向与消费者态度之间存在较强的关联，与感知价值之间存在适度的关联。回归分析结果显示，建构消费者态度、感知价值和风险预测66.2%的再制造电脑购买意向。本研究通过分析与再制造计算机消费者购买意愿相关的几个构式，为再制造研究提供了社会方向

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Effect of perceived value, risk, attitude and environmental consciousness on the purchase intention

The study analysed the effect of perceived value, risk, attitude and environmental consciousness on the purchase intention of university students for remanufactured computers. This is a cross-sectional quantitative study. Data were collected by questionnaire; 241 students from different institutions of higher education participated. The main analysis techniques used were Pearson correlation analysis and multiple regression modelling. The results showed that there is a strong association between the constructs purchase intention and consumer attitude and a moderate association with perceived value. The results of the regression analysis indicate that the constructs consumer attitude, perceived value and risk predict 66.2% of the intention to purchase remanufactured computers. The study contribute to the literature by analysing several constructs related to the purchase intention of consumers of remanufactured computers and giving a social direction to the study of remanufacturing

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来源期刊

International Journal of Business Environment BUSINESS-

CiteScore

2.00

自引率

23.10%

发文量

期刊介绍： Environmental dynamism is a widely-explored construct in organisation theory/strategic management literature. It has growing importance according to the degree of instability/turbulence of such key operating concerns as market/industry conditions as well as more general technological, economic, social, political forces. An organisation''s ability to adapt to changing environmental circumstances is key to survival. IJBE examines how firms behave under different types of environment and the external influences on businesses. It addresses a wide variety of business decisions/processes/activities within the business environment.