BCG指数(BCGI)的构建——以沃尔玛和亚马逊为例(1999 - 2018)

Journal of Transnational Management Pub Date : 2020-01-02 DOI:10.1080/15475778.2019.1702437

Debasish Roy

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引用次数: 3

摘要

波士顿咨询公司的增长-份额矩阵(BCG矩阵)的原始格式是一个简单的2 × 2矩阵，它建立了不同公司的市场增长率和相对市场份额之间的相关性，并将它们分为“狗”、“问号”、“现金牛”和“明星”四类。本文的研究目标有两个方面:第一，检验市场领导者及其“最接近的”竞争对手/“追随者”的市场增长率和相对市场份额之间是否存在统计学上显著的相关性，如果存在，则对其进行相应的分类并测试其风险规避性质;二是利用两个统计相关变量制定BCG指数(BCGI)，估算各自的BCG指数区域(BCGIA)，进行对比分析。本文对沃尔玛和亚马逊进行了20年的时间序列实证研究;批发市场的领导者和紧随其后的追随者，因为在《财富》全球500强榜单中，它们的收入分别排名第一和第五。

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Formulation of BCG Index (BCGI): An empirical study on Wal-Mart and Amazon (1999 – 2018)

Abstract Boston Consulting Group’s Growth – Share Matrix (BCG Matrix) in its original format is a simple 2 × 2 matrix which establishes the correlation between Market Growth Rate and Relative Market Share of different firms and classify them into four categories as ‘Dogs’, ‘Question Marks (?)’, ‘Cash Cows’, and ‘Stars’. This research paper’s objectives are two-fold: First, to test whether there is a statistically significant correlation between Market Growth Rate and Relative Market Share of the Market Leader and its ‘nearest’ rival/‘follower’, and if so, to classify them accordingly and test their natures of risk – aversion; and Second, to formulate a BCG Index (BCGI) by means of two statistically correlated variables for estimating their respective BCG Index Areas (BCGIA) to perform a comparative analysis. In order to serve the purposes, an empirical time – series study of 20 years has been conducted on Wal-Mart and Amazon; the leader and its closest follower in the Wholesale market segment since they are ranked First and Fifth respectively in terms of revenue as per Fortune Global 500 list1.

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来源期刊

Journal of Transnational Management Social Sciences-Development

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： As the economic marketplace expands across continents and cultures, it is essential to establish a world-wide network of ideas and information that serves your transnational business interests. The Journal of Transnational Management (retitled from the Journal of Transnational Management Development to better reflect its focus) is an international forum that examines management research, teaching and training techniques, consulting, and development issues from a multicultural perspective, presenting practical business strategies that produce results on a global scale. The Journal of Transnational Management is a comprehensive resource for management in foreign environments, presenting an exchange of conceptual and empirical research on an international level. Articles written by business practitioners, management development experts, and academicians address issues related to firms, public enterprises, educational institutions, and nonprofit organizations throughout the world.