{"title":"性能属性对NBA上座率影响的概念分析:消费者为什么选择参加比赛?","authors":"Mark A. Davis, John J. Miller","doi":"10.18666/JASM-2019-V11-I2-9084","DOIUrl":null,"url":null,"abstract":"Fans want to capitalize on their choices when deciding whether to attend NBA games. The purpose of this study is to provide a conceptual analysis regarding how overall team performances as well as offensive and defensive factors may relate to consumers choosing to attend NBA games during the 2007-2008 to 2016-2017 sea-sons. Analyzing the results through the lens of the theory of choice, the results revealed significant relationships existed primarily between attendance at NBA games and offensive capabilities of the teams. As a practical matter, consumers choose to attend games that are most likely to be offensively oriented. Subscribe to JASM","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":" ","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2019-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Conceptual Analysis of Performance Attributes’ Influence on NBA Attendance: Why Do Consumers Choose to Attend Games?\",\"authors\":\"Mark A. Davis, John J. Miller\",\"doi\":\"10.18666/JASM-2019-V11-I2-9084\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Fans want to capitalize on their choices when deciding whether to attend NBA games. The purpose of this study is to provide a conceptual analysis regarding how overall team performances as well as offensive and defensive factors may relate to consumers choosing to attend NBA games during the 2007-2008 to 2016-2017 sea-sons. Analyzing the results through the lens of the theory of choice, the results revealed significant relationships existed primarily between attendance at NBA games and offensive capabilities of the teams. As a practical matter, consumers choose to attend games that are most likely to be offensively oriented. Subscribe to JASM\",\"PeriodicalId\":43607,\"journal\":{\"name\":\"Journal of Applied Sport Management\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2019-06-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Applied Sport Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18666/JASM-2019-V11-I2-9084\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Applied Sport Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18666/JASM-2019-V11-I2-9084","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
A Conceptual Analysis of Performance Attributes’ Influence on NBA Attendance: Why Do Consumers Choose to Attend Games?
Fans want to capitalize on their choices when deciding whether to attend NBA games. The purpose of this study is to provide a conceptual analysis regarding how overall team performances as well as offensive and defensive factors may relate to consumers choosing to attend NBA games during the 2007-2008 to 2016-2017 sea-sons. Analyzing the results through the lens of the theory of choice, the results revealed significant relationships existed primarily between attendance at NBA games and offensive capabilities of the teams. As a practical matter, consumers choose to attend games that are most likely to be offensively oriented. Subscribe to JASM