性能属性对NBA上座率影响的概念分析:消费者为什么选择参加比赛?

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM
Mark A. Davis, John J. Miller
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引用次数: 0

摘要

球迷们希望在决定是否观看NBA比赛时利用他们的选择。本研究的目的是提供一个概念分析,关于整体球队表现以及进攻和防守因素如何与消费者选择参加2007-2008年至2016-2017年赛季的NBA比赛有关。通过选择理论对结果进行分析,结果显示NBA比赛出勤率与球队进攻能力之间存在显著关系。作为一个实际问题,消费者选择参加最有可能是攻击性的游戏。订阅JASM
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Conceptual Analysis of Performance Attributes’ Influence on NBA Attendance: Why Do Consumers Choose to Attend Games?
Fans want to capitalize on their choices when deciding whether to attend NBA games. The purpose of this study is to provide a conceptual analysis regarding how overall team performances as well as offensive and defensive factors may relate to consumers choosing to attend NBA games during the 2007-2008 to 2016-2017 sea-sons. Analyzing the results through the lens of the theory of choice, the results revealed significant relationships existed primarily between attendance at NBA games and offensive capabilities of the teams. As a practical matter, consumers choose to attend games that are most likely to be offensively oriented. Subscribe to JASM
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来源期刊
Journal of Applied Sport Management
Journal of Applied Sport Management HOSPITALITY, LEISURE, SPORT & TOURISM-
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