概念化葡萄酒旅游中与健康有关的价值

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2023-08-07 DOI:10.1177/13567667231192788

B. Duan, E. Ma

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引用次数: 0

摘要

健康价值是葡萄酒旅游领域中一个被忽视的研究领域。在这种背景下，葡萄酒与健康之间的联系才刚刚开始显现。采用归纳法，我们提出了两个研究问题（RQ）来指导本研究。RQ1：谁关心葡萄酒旅游的健康价值？RQ2：葡萄酒旅游中健康价值的维度是什么？进行了一次深入的半结构化访谈。年龄在18-45岁之间，有健康意识并患有健康问题的举报人关注葡萄酒旅游中与健康相关的价值观。研究结果表明了六个相关维度：葡萄酒健康属性、知识、葡萄酒目的地属性、心理益处、社会和空间需求以及健康设施。此外，本研究提出了一个概念框架，将饮酒行为、目的地设施和属性与有助于健康整体价值的情感和认知信念联系起来。这一命题将传统的情感和认知方法转向了价值观。

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Conceptualising the health-related values within wine tourism

Wellness value is a neglected research area within the field of wine tourism. The connection between wine and wellness in this context is just starting to appear. Using an inductive approach, we established two research questions (RQs) to guide this study. RQ1: Who is concerned with the health-related values of wine tourism? RQ2: What are the dimensions of health-related values in wine tourism? An in-depth and semi-structured interview was conducted. Informants aged 18–45 years, who have health awareness and suffer from wellness problems, are concerned with health-related values in wine tourism. Findings indicated six relevant dimensions: wine health attributes, knowledge, wine destination attributes, mental benefits, social and space needs, and wellness facilities. Further, this study proposes a conceptual framework linking wine-drinking behaviour and destination facilities and attributes with affective and cognitive beliefs that contribute to the overall value of wellness. This proposition shifts the traditional affective and cognitive approach towards values.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.