伊朗健康旅游供应链战略规划:拉扎维医院

Razavi International Journal of Medicine Pub Date : 2021-04-01 DOI:10.30483/RIJM.2021.254150.1005

Zahra Mojaradi, A. Bozorgi-Amiri, Saeed Hashemzadeh

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引用次数: 0

摘要

摘要考虑到健康旅游在伊朗的重要性以及围绕健康旅游实施的一系列问题以及在伊朗吸引游客的挑战，在基于PESTEL和PORTER方法的外部环境分析和基于绩效指标和EFQM方法的内部环境分析以及对高级文件和利益攸关方的分析之后，通过实验研究，我们决定在马什哈德的拉扎维医院制定健康旅游供应链战略。根据健康旅游专家的意见和观点，利用SWOT矩阵制定策略。然后通过QSPM矩阵对它们进行优先排序，并在战略实施后，将战略目标和指标确定为平衡计分卡。结果表明，上述技术的应用对健康旅游产业有一定的促进作用。关键词:健康旅游供应链，健康旅游，战略，战略目标，PORTER, PESTEL, EFQM, BSC, SWOT, KAPLAN, NORTON & QSPM

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Strategic Planning for Supply Chain of Health Tourism in Iran: Razavi Hospital

abstractGiven the importance of health tourism in Iran and the body of problems surrounding the implementation of health tourism along with the challenges of attracting tourism in Iran, after an analysis of the external environment based on PESTEL and PORTER methods and internal environment based on performance indicators and EFQM method, along with an analysis of high-level documents and stakeholders, we determined to formulate a strategy of health tourism supply chain in Razavi hospital of Mashhad in through an experimental study. Strategies were developed using SWOT matrix are based on comments and views of health tourism experts. They were then prioritized by QSPM matrix and following the implementation of strategies, strategic objectives and indicators were determined as a balanced scorecard. The results suggest that the use of above techniques can contribute to health tourism industry. Keywords: health tourism supply chain, health tourism, strategy, strategic objective,PORTER, PESTEL, EFQM, BSC SWOT, KAPLAN, NORTON & QSPM

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来源期刊

Razavi International Journal of Medicine

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The Razavi International Journal of Medicine aims at publishing the high quality materials, both clinical and scientific, on all aspects of Medicine and medical sciences. The Razavi International Journal of Medicine is an international, English language, peer-reviewed, open access, free access journal dealing with general Medicine and medical sciences, clinical and basic studies, public health, Disaster Medicine and Health Policy. It is an official Journal of the education and research department, Razavi Hospital and is published quarterly.