{"title":"COVID-19期间焦虑和品牌话题搜索:疫苗接种行为的中介作用","authors":"Tsang Hsien Wang","doi":"10.2224/sbp.12417","DOIUrl":null,"url":null,"abstract":"I described the development of a country-level model to explore whether anxiety prevalence is positively associated with brand topic search interest (BTSI) through COVID-19 vaccination behavior. Secondary data for countrylevel anxiety prevalence and vaccination rate were collected for\n 60 countries. To assess BTSI, I extracted brand keywords from Google Trends' national search interests to compose four categories of country-level BTSI. The results indicated that people living in areas with higher rates of both vaccination and anxiety prevalence were significantly interested\n in searching for entertainment and sports brands. COVID-19 vaccination rate positively mediated the relationship between country-level anxiety prevalence and BTSI in tourism, video games, and sports categories. This study enhances understanding of consumers' brand topic search behaviors during\n the COVID-19 pandemic and offers practical implications that will enable researchers and policymakers to explore cross-national BTSI through anxiety prevalence and vaccination rate.","PeriodicalId":48157,"journal":{"name":"Social Behavior and Personality","volume":null,"pages":null},"PeriodicalIF":1.0000,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Anxiety and Brand Topic Searches During COVID-19: The Mediating Role of Vaccination Behavior\",\"authors\":\"Tsang Hsien Wang\",\"doi\":\"10.2224/sbp.12417\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"I described the development of a country-level model to explore whether anxiety prevalence is positively associated with brand topic search interest (BTSI) through COVID-19 vaccination behavior. Secondary data for countrylevel anxiety prevalence and vaccination rate were collected for\\n 60 countries. To assess BTSI, I extracted brand keywords from Google Trends' national search interests to compose four categories of country-level BTSI. The results indicated that people living in areas with higher rates of both vaccination and anxiety prevalence were significantly interested\\n in searching for entertainment and sports brands. COVID-19 vaccination rate positively mediated the relationship between country-level anxiety prevalence and BTSI in tourism, video games, and sports categories. This study enhances understanding of consumers' brand topic search behaviors during\\n the COVID-19 pandemic and offers practical implications that will enable researchers and policymakers to explore cross-national BTSI through anxiety prevalence and vaccination rate.\",\"PeriodicalId\":48157,\"journal\":{\"name\":\"Social Behavior and Personality\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.0000,\"publicationDate\":\"2023-07-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social Behavior and Personality\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://doi.org/10.2224/sbp.12417\",\"RegionNum\":4,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"PSYCHOLOGY, SOCIAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Behavior and Personality","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.2224/sbp.12417","RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
Anxiety and Brand Topic Searches During COVID-19: The Mediating Role of Vaccination Behavior
I described the development of a country-level model to explore whether anxiety prevalence is positively associated with brand topic search interest (BTSI) through COVID-19 vaccination behavior. Secondary data for countrylevel anxiety prevalence and vaccination rate were collected for
60 countries. To assess BTSI, I extracted brand keywords from Google Trends' national search interests to compose four categories of country-level BTSI. The results indicated that people living in areas with higher rates of both vaccination and anxiety prevalence were significantly interested
in searching for entertainment and sports brands. COVID-19 vaccination rate positively mediated the relationship between country-level anxiety prevalence and BTSI in tourism, video games, and sports categories. This study enhances understanding of consumers' brand topic search behaviors during
the COVID-19 pandemic and offers practical implications that will enable researchers and policymakers to explore cross-national BTSI through anxiety prevalence and vaccination rate.
期刊介绍:
Social Behavior and Personality: an international journal publishes papers on all aspects of social, personality, and developmental psychology. The journal has successfully published the work of over 5,500 researchers and professionals, continuously for over 40 years. Now in its prime, the journal looks forward with enthusiasm to continued professional maturity and service to its readership and discipline.