{"title":"社交媒体影响者特征对消费者酮产品购买决策的影响:检验广告重复的调节影响","authors":"B. Al Kurdi, M. Alshurideh","doi":"10.1080/13527266.2023.2246043","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition\",\"authors\":\"B. Al Kurdi, M. Alshurideh\",\"doi\":\"10.1080/13527266.2023.2246043\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":35919,\"journal\":{\"name\":\"Journal of Marketing Communications\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-08-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13527266.2023.2246043\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13527266.2023.2246043","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition
期刊介绍:
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.