A case study of alcohol use among male university rugby players

ABSTRACT In the UK, research has established that student athletes consume greater quantities of alcohol than their non-athlete peers. The published literature suggests the drinking culture in sport is a social phenomenon. At present, however, the evidence does not tell us what the precise mechanisms involved in the production and reproduction of the drinking culture are. To gain a deeper understanding of these mechanisms a case study methodology was used, where a researcher was heavily immersed within a male university rugby environment for a season. Data sources included observation, field-note taking, documentation, conversational interviews, and formal semi-structured interviews. These athletes faced a multitude of pressures encouraging them to drink, and often. Firstly, alcohol use was embedded within athletes’ weekly routine. Over time, drinking became a taken-for-granted ritual of sport. Secondly, specific roles and responsibilities, punishments, and events, were used to ensure athletes complied with the drinking ethos. Thirdly, athletes used alcohol to gain status and reputation. This, however, led to a culture where no behaviours were off limits and led to potentially harmful consequences. Fourthly, institutional factors (such as alcohol price, availability and sponsorship) may have normalised and legitimised a heavy drinking culture. There is a need to confront and challenge the alcohol ethos at this and other similar institutions with a pervasive drinking culture to reduce the potential harm to individual athletes.