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谁去看比赛？基于态度和行为意向的组织公共关系和团队认同模型

IF 1.8 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Journal of Global Sport Management Pub Date : 2021-03-09 DOI:10.1080/24704067.2021.1888208
Eunyoung Kim, K. Gower
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引用次数: 2

摘要

本研究提出一个结构模型，探讨体育迷的球队认同和组织公共关系(OPR)是否直接影响他们对自己喜欢的球队的态度。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Who Goes to the Game? A Model of Organization-Public Relationships and Team Identification with Attitudes and Behavioral Intentions
This study presents a structured model to investigate whether sports fans’ team identification and organization-public relations (OPR) directly affect their attitudes toward their favorite teams or...
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来源期刊
Journal of Global Sport Management
Journal of Global Sport Management Business, Management and Accounting-Strategy and Management
CiteScore
4.40
自引率
4.50%
发文量
18
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