价值共创对新兴市场客户忠诚度、行为意向和客户满意度的影响

IF 0.7 Q4 BUSINESS
Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani
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引用次数: 2

摘要

当前媒体行业的主要趋势之一是共同创造客户价值。用户参与可以显著影响新闻媒体组织。本研究通过对My Fars新闻平台用户的调查,探讨了价值共同创造对媒体消费者忠诚度、满意度和行为倾向的影响。本研究的概念模型是通过使用Fars news新闻活动的283名用户的调查数据来开发和检验的,并采用结构方程模型(SEM)来同时检验假设的关系。结果表明,用户参与价值共创对用户满意度、忠诚度和行为倾向有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies.
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来源期刊
AD-minister
AD-minister BUSINESS-
自引率
55.60%
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5 weeks
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