YouTube疫情广告对人们对新冠肺炎态度的影响

IF 0.7 Q3 COMMUNICATION

Online Journal of Communication and Media Technologies Pub Date : 2022-03-25 DOI:10.30935/ojcmt/11922

Z. Ali, Xuening Yang

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引用次数: 2

摘要

本研究的主要目的是研究YouTube大流行广告对人们对新冠肺炎态度的影响。YouTube作为最知名的社交平台之一，在这场疫情中通过广告传递重要信息方面表现良好。采用定量方法，通过在线调查从205名受访者中收集数据。人们对大流行广告的看法和通过YouTube传播信息都是决定YouTube大流行广告对人们对新冠肺炎态度的影响的关键因素。调查结果还表明，新冠肺炎广告对观众有影响。大多数受访者在不同程度上遵循了广告信息中的指示，如保持社交距离，并更愿意在未来关注健康问题。©2022作者。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Impact of YouTube Pandemic Advertising on People’s Attitudes Towards COVID-19

The main objective of this study is to examine the impact of YouTube pandemic advertising on people’s attitudes towards COVID-19. YouTube, as one of the most well-known social platforms, has performed well in this pandemic situation in terms of transmitting vital information through advertising. A quantitative approach was employed and the data were collected from 205 respondents through an online survey. People’s opinions of pandemic advertisements and the dissemination of information through YouTube are both critical factors in determining the impact of YouTube pandemic advertisements on people’s attitudes towards COVID-19. The findings also reveal that there is an impact of COVID-19 advertising on its viewers. Majority of respondents followed instructions with varied degree such as keeping social distance found in the advertised information and became more willing to pay attention to health issues in future. © 2022 by authors.

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来源期刊

Online Journal of Communication and Media Technologies COMMUNICATION-

CiteScore

3.40

自引率

5.00%

发文量