基于MCDM方法的乳制品市场选择方法:以伊朗乳制品市场为例

Q3 Decision Sciences

International Journal of Management and Decision Making Pub Date : 2020-07-16 DOI:10.1504/ijmdm.2020.108642

Shervin Zakeri, M. R. Delavar, N. Cheikhrouhou

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引用次数: 2

摘要

本文介绍了多标准决策（MCDM）程序的开发，包括从当前市场引入的成功和失败中提取模式，以生成目标市场选择的逻辑框架。除了填补伊朗国内乳制品市场综合研究的空白外，本文试图采用MCDM方法和灰色系统相结合的方法来解决的主要问题是选择一个既涵盖公司当前市场的局限性又具有其优势的目标市场。该方法的真实实施是在位于伊朗的一家乳制品公司内完成的。考虑到德黑兰、北部、胡齐斯坦和西阿塞拜疆是目前的市场，马什哈德、伊斯法罕、设拉子和大不里士是潜在市场，通过各种标准的分析，设拉子被选为最佳目标市场。结果表明，考虑当前市场对市场排名程序有很大影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dairy market selection approach using MCDM methods: a case of Iranian dairy market

This paper addresses the development of a multi-criteria decision making (MCDM) procedure including a pattern extraction from success and failure of current market introduction to generate a logical framework for target market selection. In addition of covering the gap of comprehensive research in Iran's domestic dairy market, using combined MCDM methods and grey systems, the main problem this paper tries to solve is the selection of a target market which covers not only the limitations of the company's current markets but also possesses their advantages. A real-world implementation of the approach is done within a dairy company located in Iran. Considering Tehran, the North, Khuzestan, and West Azerbaijan as the current market, and also Mashhad, Isfahan, Shiraz, and Tabriz as the potential market, Shiraz selected as the best target market through analysis of various criteria. Results show that considering current markets has a big influence on the market ranking procedure.

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来源期刊

International Journal of Management and Decision Making Decision Sciences-Decision Sciences (all)

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： The general themes of the IJMDM seek to develop our understanding of organisational decision making and the technology used to support the decision process. A particular purpose is to consider management processes in international and cross-cultural contexts and to secure international inputs and comparisons. The IJMDM aims to provide a new venue for high quality papers focusing on the analytical and empirical study of management processes in private and public sector organisations - including cases and action research.