Analysis and Thinking of Visual Elements in Cigarette Label Design Based on Green Concept

“Green design” has become a focal point and has caused widespread concerns around the world. In such a large environment, many designers’ sense of social responsibility is stimulated. When designing, they try to avoid the negative impact of the design on the environment, thereby reducing the environment. The key part of this article on the visual image design is the analysis and research of the visual elements of the cigarette label, combined with some examples of the visual image design of the modern cigarette label in some countries, firstly, it mainly analyzes the themes and cultural connotations involved in the modern cigarette label of the country. The analysis and research with pictures and texts are carried out from six aspects respectively. In the next part, this article discusses the graphic characteristics of cigarette labels from the three aspects of subject matter, expression method, and form of expression, and then discusses the color matching characteristics of cigarette labels from four aspects: three primary colors, composite colors and complementary colors, and black and white. Research and analysis of calligraphy fonts, artistic characters, Latin letters, and decorative fonts are given to explore their functions and roles in the visual image design of cigarette labels. Finally, through the analysis of typographic characteristics and Western progressive culture and design thoughts on cigarette label layout design influence, we discuss the characteristics and style of the cigarette label in the layout design. The results show that the indices of the regression analysis of the three independent variables and the corresponding significance, the significance values of aesthetics and ease of use are all less than 0.05, and the regression coefficients are all statistically significant, and have significant effects on the dependent variables, and the correlation index is positive, indicating that the two independent variables have a significant positive correlation with satisfaction; the useful significance value is greater than 0.05, the regression coefficient is not statistically significant, and has no significant effect on the dependent variable.