数字营销:人工智能对小型零售商和顾客满意度的有效性及其影响研究

Q4 Business, Management and Accounting

Restaurant Business Pub Date : 2019-11-20 DOI:10.26643/rb.v118i11.11256

J. MadanGowdaK, S. GuruBasavaAradhya

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引用次数: 0

摘要

印度作为全球制造业的研发中心，随着数字营销的发展，其影响力越来越大。我们生活在一个由数字技术驱动的社会，它的影响如此之大，以至于有些国家的公民没有自来水，但拥有智能手机。数字营销对人们的互动、工作购买和生活习惯产生了难以置信的影响。本文的目的是研究人工智能的不同方面，了解数字营销对客户满意度的影响，以及数字营销对关注人工智能的小型零售商的影响。数据是使用自行管理的在线问卷收集的。数据是使用方便抽样方法从位于浦那南部的51家小型零售商的样本中收集的。借助人工智能的数字营销可以轻松吸引客户，也可以塑造现代生活。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Digital Marketing: A Study On Artificial Intelligence On The Effectiveness & Its Influence On Small Retailers & Customer Satisfaction

India, as the global research and development hub for Manufacturing, has enhanced more and more with digital marketing. We are in a society driven by digital technology, such is its impact that there are countries where citizens don’t have running water, but own Smartphones. Digital marketing has an incredible influence on people’s interactions, work purchases, and life habits. The objective of this paper is to study the different facets of artificial intelligence, to understand the influence of digital marketing in customer satisfaction and to understand the influence of digital marketing on small scale retailers concerned to artificial intelligence. Data were collected using a self-administered online questionnaire. Data were collected from a sample of 51 small retailers located in southern part of Pune using convenience sampling method. Digital marketing with the help of Artificial Intelligence makes it easy to rope in customers and also in shaping modern life.

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.