平台治理和媒体监管的政治:对欧洲视听媒体服务指令的审查

IF 1.4 Q2 COMMUNICATION
Antonios Vlassis
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引用次数: 4

摘要

随着数字资本主义的发展,视频点播平台(如Netflix或Disney Plus)的迅速扩张,使得欧盟通过的《视听媒体服务指令》(AVMSD)成为理解数字媒体政策政治的一个特别相关的案例。基于以行动者为中心的建构主义,本文试图提出一种探索平台治理的概念方法,并强调根据所涉及的行动者制定与媒体部门相关的平台治理的关键动态。因此,它为规范建设提供了一种“就地行动”的观点,将政治引入平台治理的分析中。该研究侧重于与AVMSD结晶相关的两个关键问题的政治框架:(1)在线平台对欧洲和国家视听内容创作的财务贡献;(2)欧洲和国家视听作品在在线目录中的存在和突出地位。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Platform governance and the politics of media regulation: The review of the European Audiovisual Media Services Directive
The rapid expansion of video-on-demand platforms, such as Netflix or Disney Plus, associated with the advance of digital capitalism makes the Audiovisual Media Services Directive (AVMSD) adopted by the European Union a particularly relevant case for understanding the politics of the digital media policy. Based on an actor-centred constructivism, the article seeks to propose a conceptual approach to explore platform governance and highlight the key dynamics through which platform governance related to the media sector is formulated in light of the actors involved. As such, it provides an ‘in situ and in action’ view on normative building, introducing politics into the analysis of platform governance. The study focuses on the political framing of two key issues related to the crystallization of AVMSD: (1) the financial contribution of online platforms to European and national audio-visual content creation and (2) the presence and prominence of European and national audio-visual works in the online catalogues.
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CiteScore
2.00
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发文量
25
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