THEORETICAL APPROACHES OF CRISIS MANAGEMENT IN THE CONTEXT OF THE CRISIS FORMATION OF MODERN ENTERPRISE IN THE UNSTABLE ENVIRONMENT

The article examines various methods of crisis management of the enterprise, which are caused by an unstable external environment. The consequences of the activity of a modern enterprise in the conditions of systemic crisis phenomena, competitive struggle, and increasing the viability of the enterprise are analyzed. Practical recommendations and models of organizations' behavior in crisis situations, algorithms of actions in typical crisis states of enterprises are given.