推断社交媒体在z世代投资决策中的作用

Q2 Social Sciences
S. K Khatik, Rahul Joshi, Vinod Kumar Adwani
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引用次数: 4

摘要

进行这项研究的目的是调查社交媒体(SM)对提高他们的金融素养(FL)的影响,以及它如何影响Z世代社区行为(GzCB)。这将帮助我们了解所有这些自变量将如何影响GenZ投资者的依赖投资决策(ID)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
INFERRING THE ROLE OF SOCIAL MEDIA ON GEN Z’S INVESTMENTS DECISIONS
The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.
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来源期刊
Journal of Content, Community and Communication
Journal of Content, Community and Communication Social Sciences-Communication
CiteScore
2.90
自引率
0.00%
发文量
18
期刊介绍: Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.
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