The Role and the Impact of Interactive Teaching Methods in Increasing Students' Interest for the Field They Study (Case Study Master of Scientific Marketing Faculty of Economics University of Tirana Year 2018-2019, 2019-2020)

Education in Albania was modernized and took the example of Western countries, applying Western texts because, during the Communist period, many fields of study were forbidden because they had a Western approach. This study aims to highlight the application of interactive teaching methods and the impact these methods have on increasing interest in the field of study. This was done through the questionnaire developed among 110 students of the Marketing Scientific Master Faculty of Economics at the University of Tirana. Of these, 60 students belong to the academic year 2018-2019 and 50 to the academic year 2019-2020. The analysis of the study is based on correlation, significance analysis, reliability analysis, regression, Anova test, and Mann-Whitney test. The study has resulted that women are the ones who prefer this study cycle the most; the average of the students who follow this study cycle is about segment 7.1-8. Finding yourself in a subject affects the willingness to attend an hour of lecture, and information about interactive teaching methods affects the willingness to attend an hour of class. Between students of two academic years, study hours are the same during the week.