媒体、文化和公共关系的范式思考

Q3 Social Sciences

Informatologia Pub Date : 2020-06-30 DOI:10.32914/i.53.1-2.5

M. Plenković, Daria Mustić

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引用次数: 0

摘要

本文报告了一些国际科学项目的研究成果和成就:“融合环境中的克罗地亚媒体传播”(克罗地亚萨格勒布大学图形艺术学院)和“战略传播管理”(斯洛文尼亚马里博尔的母校Europaea - EASA)。本研究工作的目的是在一个肯定文化、媒体和公共关系的系统范式传播链中，以范式的形式呈现和出版单独选择的专题媒体研究范式(案例研究:“媒体、文化和公共关系”(2012-2020))。本文采用定性和定量的范式本体论、认识论、价值论、修辞学和传播学研究方法。项目范式研究的时限为2012 - 2020年。对媒介传播文化与公共关系的本质和形式所取得的研究成果和所进行的传播分析，是对媒介传播文化和公共关系在新的包容性信息社会中作用和功能的提升的一种新的范式科学贡献。

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Paradigmatic reflections on media, culture and public relations

The paper reports on some of the research results and achievements on international scientific projects: "Croatian media communication in a convergent environment" (Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia) and "Strategic Communication Management" (Alma Mater Europaea - EASA, Maribor, Slovenia). The aim of this research work is a paradigmatic presentation and publication of separately selected thematic media research paradigms in a systematic paradigmatic communication chain that affirms culture, media and public relations (Case study: "Media, Culture and Public Relations" (2012-2020)). The paper uses qualitative and quantitative paradigmatic ontological, epistemological, axiological, rhetorical and communication research methodology. Project paradigmatic research was conducted in the time limits from 2012 to 2020. The obtained research results and conducted communication analysis of the essence and form of media communication culture and public relations is a new paradigmatic scientific contribution to the culture of media communication and the advancement of the role and function of public relations in the new inclusive information society.

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来源期刊

Informatologia Social Sciences-Law

自引率

0.00%

发文量

审稿时长

16 weeks

期刊介绍： INFORMATOLOGIA is scientific journal which is dealing with general and specific problems in scientific field of Information Science. INFORMATOLOGIA publishes scientific and professional papers from information and communication sciences, which are refering to theory, technology and praxis of information and communication, education, communication science, journalism, public relations, media and visual communication, organisation and translotology and papers from related scientific fields. INFORMATOLOGIA is beeing published over thirty years and it gathers prominent experts in field of Information and Communication Science. The journal is published four times a year and it publishes scientific papers.