{"title":"学术界和工业界的桥梁:对Andy Zoltners(1945–2023)双重遗产的思考","authors":"Mathew S. Isaac","doi":"10.1080/08853134.2023.2237195","DOIUrl":null,"url":null,"abstract":"When basketball aficionados discuss the late Kobe Bryant, they often point out that the superstar’s illustrious 20-year career can be neatly divided into two halves: the ten seasons in which he wore the number 8 on his jersey and the ten seasons in which he wore the number 24. Experts have remarked that each half of Kobe’s career would independently warrant induction into the National Basketball Association (NBA) Hall of Fame.1 Although he made his mark in a very different arena than Kobe, Andris “Andy” Zoltners—who passed away in April at the age of 77—also cultivated two legendary careers within a single lifetime. In Andy’s case, these two careers were not sequential but occurred largely in parallel and fortified one another during his five extraordinary decades as a Sales Management professor and consultant.","PeriodicalId":47537,"journal":{"name":"Journal of Personal Selling & Sales Management","volume":null,"pages":null},"PeriodicalIF":3.9000,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945–2023)\",\"authors\":\"Mathew S. Isaac\",\"doi\":\"10.1080/08853134.2023.2237195\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"When basketball aficionados discuss the late Kobe Bryant, they often point out that the superstar’s illustrious 20-year career can be neatly divided into two halves: the ten seasons in which he wore the number 8 on his jersey and the ten seasons in which he wore the number 24. Experts have remarked that each half of Kobe’s career would independently warrant induction into the National Basketball Association (NBA) Hall of Fame.1 Although he made his mark in a very different arena than Kobe, Andris “Andy” Zoltners—who passed away in April at the age of 77—also cultivated two legendary careers within a single lifetime. In Andy’s case, these two careers were not sequential but occurred largely in parallel and fortified one another during his five extraordinary decades as a Sales Management professor and consultant.\",\"PeriodicalId\":47537,\"journal\":{\"name\":\"Journal of Personal Selling & Sales Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.9000,\"publicationDate\":\"2023-07-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Personal Selling & Sales Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08853134.2023.2237195\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Personal Selling & Sales Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08853134.2023.2237195","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945–2023)
When basketball aficionados discuss the late Kobe Bryant, they often point out that the superstar’s illustrious 20-year career can be neatly divided into two halves: the ten seasons in which he wore the number 8 on his jersey and the ten seasons in which he wore the number 24. Experts have remarked that each half of Kobe’s career would independently warrant induction into the National Basketball Association (NBA) Hall of Fame.1 Although he made his mark in a very different arena than Kobe, Andris “Andy” Zoltners—who passed away in April at the age of 77—also cultivated two legendary careers within a single lifetime. In Andy’s case, these two careers were not sequential but occurred largely in parallel and fortified one another during his five extraordinary decades as a Sales Management professor and consultant.
期刊介绍:
As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.