学术界和工业界的桥梁:对Andy Zoltners(1945–2023)双重遗产的思考

IF 3.9 Q2 BUSINESS
Mathew S. Isaac
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引用次数: 0

摘要

当篮球迷们讨论已故的科比·布莱恩特时,他们经常指出,这位巨星辉煌的20年职业生涯可以分为两半:他在球衣上佩戴8号球衣的十个赛季和佩戴24号球衣的10个赛季。专家们表示,科比职业生涯的每半段都有独立的理由入选美国国家篮球协会(NBA)名人堂。1尽管他在与科比截然不同的舞台上崭露头角,但安德里斯·“安迪”·佐尔特纳斯(Andris“Andy”Zoltners)于4月去世,享年77岁,他也在一生中培养了两个传奇的职业生涯。在Andy的案例中,这两个职业生涯并不是连续的,而是在他担任销售管理教授和顾问的50年里,基本上平行发生,并相互加强。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945–2023)
When basketball aficionados discuss the late Kobe Bryant, they often point out that the superstar’s illustrious 20-year career can be neatly divided into two halves: the ten seasons in which he wore the number 8 on his jersey and the ten seasons in which he wore the number 24. Experts have remarked that each half of Kobe’s career would independently warrant induction into the National Basketball Association (NBA) Hall of Fame.1 Although he made his mark in a very different arena than Kobe, Andris “Andy” Zoltners—who passed away in April at the age of 77—also cultivated two legendary careers within a single lifetime. In Andy’s case, these two careers were not sequential but occurred largely in parallel and fortified one another during his five extraordinary decades as a Sales Management professor and consultant.
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来源期刊
CiteScore
5.70
自引率
36.40%
发文量
32
期刊介绍: As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.
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