Amit Mukherjee: seven principles shaping digital strategy and leadership

Purpose In his new book, Leading in the Digital World: How to Foster Creativity, Collaboration and Inclusiveness, MIT leadership expert, Amit S. Mukherjee identifies seven principles that together help to define the new context for work, organization and leadership. Design/methodology/approach The seven principles offer a valuable template for corporate leaders everywhere seeking to understand the new leadership imperatives of the digital age and why the new era “calls for a new kind of leader – one who emphasizes creativity, collaboration and inclusivity.” Findings Today, discovering and serving unpredicted, unmet needs creates great customer value. A group that can draw on a multitude of lived experiences is more likely to uncover those than a cloistered, self-aggrandizing one. Practical implications The digital world requires executives to have a true collaboration instinct because, typically, no group possesses all the intellectual property necessary to accomplish creative, mission-critical tasks. Originality/value Amit Mukherjee’s seven principles offer a new set of insights into the shaping of emerging digital strategy and leadership. The message for leaders: Recognize that in the digital world you must primarily be the connector of people and ideas, not their approver or decider