Marketing plans in action: a step-by-step guide for libraries, archives and cultural organizations

volume — what lifelong learning is all about. It’s also important that it is based on archives and research although it does illustrate that there is much more to record and preserve concerning its more recent and present history for the future — another project in itself and preparation for a second volume in the future. This volume is very much a legacy and testimony to the work of the Settlement in the past 100 years but it is also a call to ensure its survival for the same amount of time in the future. The foreword contains a very telling ‘P.S’ written in June 2020, when the Settlement, like many creative organizations, was running a ‘major fundraising campaign’ to ensure its long-term survival in the light of the pandemic and its loss of income (XII). A search through the internet has indicated that they were successful. Let’s hope that they are still going in another 100 years and future generations can read about a period of further expansion and opportunities for learning for all in Letchworth. This book is a fascinating read for anyone interested in the history of lifelong learning, often just seen as a modern phenomenon. It shows the value of keeping archives and the minutiae which can be found in them. It also illustrates what can be achieved when individuals share their knowledge. Finally, it is a credit to the Settlement that so many people (over 100) have supported the publication of this centenary volume, and a testament to its relevance. May it be an inspiration to others to document their own organizations’ past and ensure that it is preserved for the future.