人工智能世界中竞争情报的未来

IF 0.5 Q4 MANAGEMENT

International Journal of Value Chain Management Pub Date : 2019-10-17 DOI:10.1504/ijvcm.2019.10024735

Fred Hoffman, Shelly Freyn

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引用次数: 6

摘要

竞争情报咨询是管理咨询行业的一个子集，与商业情报和知识管理一起，竞争情报代表了商业情报三位一体的一个分支。商业智能和知识管理从大数据和人工智能中受益匪浅。随着大数据、大数据分析和人工智能继续显著改变无数行业，一些人断言，这些技术将颠覆管理咨询领域，甚至可能使人类分析师的角色过时。本文探讨了人工智能世界中竞争情报的未来，并确定了趋势和提出的变化，这些趋势和变化将使竞争情报在未来几十年保持相关性和价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The future of competitive intelligence in an AI-enabled world

Competitive intelligence consultancies are a subset of the management consulting industry, and along with business intelligence and knowledge management, competitive intelligence represents one leg of the commercial intelligence triad. Business intelligence and knowledge management benefit considerably from big data and artificial intelligence. As big data, big data analytics, and artificial intelligence continue to significantly transform countless industries, some have asserted that these technologies will disrupt the management consulting world and could even render the role of the human analyst obsolete. This article examines the future of competitive intelligence in an AI-enabled world and identifies trends and proposed changes that will enable competitive intelligence to remain both relevant and valued for decades to come.

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来源期刊

International Journal of Value Chain Management MANAGEMENT-

CiteScore

1.20

自引率

12.50%

发文量

期刊介绍： Today"s businesses have become extremely complex. The interplay of the three Cs, viz. consumers, competition and convergence, has thrown up new challenges for organisations all over the world. Sensitivity of economies to the external environment coupled with the turbulent process of globalisation has added the highest degree of uncertainty and unpredictability to business processes. To top it all, the effect of globalisation has shifted the balance of power in favour of the customer, though it may have opened a plethora of opportunities for all, in the form of variety and choice. For a variety of reasons, the pressures of competitive forces have enhanced product changes, supercharged by shortening product and technology development lifecycles.