替代效应与欧洲足球转播的跨国需求

IF 1.8 3区经济学 Q2 ECONOMICS

Journal of Sports Economics Pub Date : 2022-11-15 DOI:10.1177/15270025221132234

Georgios Nalbantis, T. Pawlowski, Dominik Schreyer

{"title":"替代效应与欧洲足球转播的跨国需求","authors":"Georgios Nalbantis, T. Pawlowski, Dominik Schreyer","doi":"10.1177/15270025221132234","DOIUrl":null,"url":null,"abstract":"European soccer leagues’ internationalization efforts have significantly increased the number of available telecasts abroad. In the US, this has fueled discussions about the degree of audience overlap between networks broadcasting international soccer. However, whether and to what extent telecasts of different leagues indeed constitute substitutes has never been explored empirically. Drawing on US audience data for Bundesliga telecasts, we analyze the impact of scheduling clashes with Premier League, La Liga, and Serie A games. Econometric demand models reveal sizeable substitution effects caused primarily by overlapping Premier League games, suggesting significant competition for the soccer audience in the US market.","PeriodicalId":51522,"journal":{"name":"Journal of Sports Economics","volume":"24 1","pages":"407 - 442"},"PeriodicalIF":1.8000,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Substitution Effects and the Transnational Demand for European Soccer Telecasts\",\"authors\":\"Georgios Nalbantis, T. Pawlowski, Dominik Schreyer\",\"doi\":\"10.1177/15270025221132234\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"European soccer leagues’ internationalization efforts have significantly increased the number of available telecasts abroad. In the US, this has fueled discussions about the degree of audience overlap between networks broadcasting international soccer. However, whether and to what extent telecasts of different leagues indeed constitute substitutes has never been explored empirically. Drawing on US audience data for Bundesliga telecasts, we analyze the impact of scheduling clashes with Premier League, La Liga, and Serie A games. Econometric demand models reveal sizeable substitution effects caused primarily by overlapping Premier League games, suggesting significant competition for the soccer audience in the US market.\",\"PeriodicalId\":51522,\"journal\":{\"name\":\"Journal of Sports Economics\",\"volume\":\"24 1\",\"pages\":\"407 - 442\"},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2022-11-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Sports Economics\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.1177/15270025221132234\",\"RegionNum\":3,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sports Economics","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1177/15270025221132234","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 1

摘要

欧洲足球联盟的国际化努力大大增加了国外电视转播的数量。在美国，这引发了有关国际足球转播网络之间观众重叠程度的讨论。然而，不同联赛的电视转播是否以及在多大程度上确实构成了替补，从来没有实证研究过。根据德甲电视转播的美国观众数据，我们分析了与英超、西甲和意甲比赛日程冲突的影响。计量经济学需求模型显示，主要由英超联赛重叠引起的相当大的替代效应，表明美国市场对足球观众的竞争非常激烈。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Substitution Effects and the Transnational Demand for European Soccer Telecasts

European soccer leagues’ internationalization efforts have significantly increased the number of available telecasts abroad. In the US, this has fueled discussions about the degree of audience overlap between networks broadcasting international soccer. However, whether and to what extent telecasts of different leagues indeed constitute substitutes has never been explored empirically. Drawing on US audience data for Bundesliga telecasts, we analyze the impact of scheduling clashes with Premier League, La Liga, and Serie A games. Econometric demand models reveal sizeable substitution effects caused primarily by overlapping Premier League games, suggesting significant competition for the soccer audience in the US market.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Sports Economics Multiple-

CiteScore

3.20

自引率

17.60%

发文量

期刊介绍： Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.