在企业对企业(B2B)组织中采用大数据分析(BDA)——开发需求模型

IF 3.7 3区管理学 Q2 BUSINESS

Journal of Engineering and Technology Management Pub Date : 2022-01-01 DOI:10.1016/j.jengtecman.2022.101676

Ram JIWAT , Zeyang (Leo) Zhang

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引用次数: 2

摘要

大数据分析(BDA)正在赋予组织权力并重塑市场。然而，人们对企业对企业组织采用BDA的必要性知之甚少。因此，本研究采用六步系统性文献综述(SLR)，共收集文献1069篇。根据单反准则，收集的数据被过滤，以确定63篇相关的文章，用于两方面的研究结果。首先，本研究提出了一种新的四类BDA采用需求理论分类。其次，在组织动机理论的基础上，它开发了一个需求模型，包括确定和培育潜在客户、产品/服务和流程创新、数据驱动的竞争以及日益成熟的分析技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Adopting big data analytics (BDA) in business-to-business (B2B) organizations – Development of a model of needs

Big data analytics (BDA) is empowering organisations and reshaping marketplaces. Yet, there is little knowledge on the need for business-to-business organisations to adopt BDA. Hence, this study conducts a six-step systematic literature review (SLR), gathering 1069 articles. Following SLR guidelines, the collected data were filtered to identify 63 relevant articles that were used for two-pronged findings. First, the study presents a new four-category theoretical classification of BDA adoption needs. Second, underpinned by the theory of organisational motivation, it develops a model of needs, including qualifying and nurturing leads, product/service and process innovations, data-driven competition and growing maturity of analytics technologies.

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来源期刊

Journal of Engineering and Technology Management 管理科学-工程：工业

CiteScore

8.00

自引率

6.20%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.