行为互联网的下一个前沿:智能旅游中的数据驱动推动

IF 5.8 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism Futures Pub Date : 2023-02-28 DOI:10.1108/jtf-11-2022-0288

Andrei O. J. Kwok

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引用次数: 1

摘要

目的这项概念研究考察了行为互联网（IoB）在一个高度互联和数据驱动的世界中对旅游业利益相关者的影响。设计/方法论/方法基于推动理论、文献综述和多学科研究的经验证据，本研究探讨了IoB对智能旅游的影响。发现本研究回顾了文献，提出了一个概念框架，并提出了一项研究议程和未来的研究领域。创意/价值对IoB的研究尚处于萌芽阶段。因此，了解数据驱动的推送如何影响游客行为至关重要。

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The next frontier of the Internet of Behaviors: data-driven nudging in smart tourism

PurposeThis conceptual study examines the implications of the Internet of Behaviors (IoB) for tourism stakeholders in a hyper-connected and data-driven world.Design/methodology/approachBased on nudge theory, a literature review and empirical evidence from multidisciplinary research, this study explores the implications of the IoB for smart tourism.FindingsThis study reviews the literature, presents a conceptual framework and proposes a research agenda with areas for future research.Originality/valueThe research on the IoB is nascent. Therefore, it is critical to understand how data-driven nudging influences tourist behavior.

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