Dinara Satybaldiyeva, Gulmira S. Mukhanova, Zh.M. Tymbayeva, M. Tyshkanbayeva, S. Bolatkyzy
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APPLYING THE EXPERT METHOD TO DETERMINE A COMPANY’S STRATEGIC GOALS
The most important factor for the success of a company in today’s competitive environment is to have clearly defined goals. Objectives define what a company strives for, what it wants to achieve, and what it wants to realize in its activities. Clearly defined goals are necessary to ensure the sustainability and effectiveness of a company’s operations and the successful achievement of its desired results. This paper proposes an expert method for determining the strategic goals of a company. The experts ranked 24 strategic goals in terms of importance, and variance and coefficient of variation were then used to determine the consistency of the experts. As a result, 15 important strategic goals were identified of the 24 goals of the assessed transport company.
期刊介绍:
Journal Transport Problems is a peer-reviewed open-access scientific journal, owned by Silesian University of Technology and has more than 10 years of experience. The editorial staff includes mainly employees of the Faculty of Transport. Editorial Board performs the functions of current work related to the publication of the next issues of the journal. The International Programming Council coordinates the long-term editorial policy the journal. The Council consists of leading scientists of the world, who deal with the problems of transport. This Journal is a source of information and research results in the transportation and communications science: transport research, transport technology, transport economics, transport logistics, transport law.